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Flannels Merryhill

Micro Cement Retail

Ecoflor were tasked with providing a micro cement floor and remedial levelling for a large retail concept in the Midlands.

Luxury fashion retailer Flannels secured 11,000 sq ft of space at intu Merry Hill to launch a new concept store.

The store will be the first in a roll out of a new concept for the fashion retailer and will showcase an edit of luxury fashion brands to customers in the West Midlands. It will open on the upper level of the popular shopping destination in December 2018.

The store concept, designed by a specialist retail architect, will feature custom bold prints and fabrics that can be interchanged to create a whole new experience, allowing the store to evolve throughout the seasons, with a bespoke marble inlay flooring consisting of Tinos Verde, Antique brown and Bianco vein marble.

In line with the Flannels ethos, there is a large focus on the customer experience, with investment into the entrance and till point areas. A luxury Click and Collect service will launch in the store, offering customers the opportunity to shop from Flannels’ array of luxury brands with the convenience of collecting from the store.

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